Surfing gear and accessories
Ignite new adventures
Your one-stop shop for quality surfing gear
We're professional designers, stylists, innovators, trendsetters, beachgoers, and surfers. We're a talented team of laid-back professionals with diverse industry experience. We're on a mission to become the leading experts in surf and swimwear design. Why are we unique? From conception to execution, we bring to life our own designs. We have a team of renowned stylists that scour the beaches of Southern California and beyond to deliver unparalleled apparel.
We're not simply a store, we're a lifestyle brand
We set new trends — a reputation we've worked hard to earn and continually strive to maintain.
— John Mitchell, Founder & Co-owner
About us
Welcome to Surf Paradise, we're glad you're here.
Inspired by the idyllic beaches of our hometown Encinitas, Surf Shop was established in the summer of 2015. In a few short months our first product — a unisex top featuring revolutionary SPF and UVA protectant material — made a huge splash in the local market. Now, we're making global waves with online distribution. Our buyers specialize in obtaining premium labels and rare finds, which we deliver straight to our customers at affordable pricing through our radically easy-to-shop website.
Find Our Location
Surf on into our brick-and-mortar shop. We are conveniently located in Encinitas, CA , just a few hundred feet away from Moonlight State Beach.
Our address
on 144 W. D Street, Encinitas, CA
Open hours
Daily 10:00 AM — 10:00 PM